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Can Playing Pokémon Go Boost Your Business?

Aug 22 2016

If the animated character business doesn’t pan out, Pikachu and his Pokémon colleagues could always try selling real estate.

Pokémon, for the uninitiated, are a gang of fantasy characters that were first introduced in Nintendo’s Game Boy video game system and have since grown to encompass a toy and media franchise that includes card games, figurines, books, television shows, movies, and more.

Most recently, the franchise has grabbed the public’s attention via Pokémon Go, a computerized reality game that lets people search for and collect these fictional characters in the real world. Released in June of this year, the game has been downloaded more than 100 million times. And as its popularity has grown, its influence has begun to pop up in a variety of unexpected places — the real estate market, for instance.

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