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5 Innovations That Are Making It Easier to Buy a Home

Dec 11 2015

A recent article in Scotsman Guide notes that today’s borrowers want a “simple, fast, and clear” process when it comes to applying for and closing a home loan.

That tallies pretty well with the findings released by J.D. Power from its 2015 “U.S. Primary Mortgage Origination Satisfaction Study,” which found that when loans close earlier than promised, satisfaction is significantly higher compared with when loans close as expected and when it takes longer than expected.

Plus, the study found that overall satisfaction with several mortgage application-related activities—such as completing an application, submitting documents, and receiving status updates—was markedly higher among customers who used digital communication channels versus those who communicated via mail and fax.

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